Who we are – A 100% kiwi company with a no bullsh*t approach to marketing; keep it simple in a language everyone can understand. We have gathered as much information as possible to provide as many solutions as we can. If we do not know something we will endeavor to find out to build our knowledge and to help the customer. We have a great product that we stand by 100%.

We do not have any fancy marketing tools with fancy language that no one understands. Premo has a web site, a brochure and DVD to deliver enough information to the customer to understand the importance of filtering and the benefits of the Premo Filtration System.

We have representatives that travel New Zealand to pound the flesh and meet our customers and see if we can help them or they can help us. We like to show the machine face to face - it blows people away every time. Why not contact us for a demonstration.

A classic tail of an ‘onto it kiwi’ who could turn his hand to almost anything. Bruce was working in his takeaway shop, doing the tedious task of cleaning the vat, thinking, “There must be a better way to do this.” Bruce also knew that to improve his product he had to filter daily. He had worked in the food industry for over fifteen years, owned lunch bars and takeaways; he had done his electrical apprenticeship, been a farmer, started and run a successful kiwifruit business and various other enterprises, he drew on all his knowledge to help with the development of the Premo Filtrations system.

With some mates, engineers, he started to design a machine to filter the tallow he preferred to use in his takeaway operations. Many pumps, switches, hoses and filters later he finally found a solution that worked. This machinery that didn’t meet the high standards Bruce set is still being stored by Bruce as a reminder of the many trials he conducted. He had a few friends trialing these for him while running a machine of hot tallow constantly for 3 years 24 hours a day; this is equivalent to 198 years at normal use. After feeling he had perfected the machine he called on another friend who had been recommended as a good fish and chip operator, this friend was using oil and not tallow in his vats and only seconds after running the filter the pump seized causing Bruce to return to the drawing board. After further trials and tribulations with this very patient operator who used oils, Bruce finally sourced a pump that was designed not to seize under hot or dry conditions. Hoses then became an issue of eventually breaking down under the intense heat conditions running through them, these were also eventually sourced.

The research and development will continue as this is the part of the project Bruce enjoys the most.

Bruce is very interested in the new initiatives from the Heart Foundation he is committing some of his time to assisting in the design of procedures that will help improve the industry but also reduce the fat content in the fried foods by following better practices. Bruce believes fish and chips do not need to be greasy and unhealthy and with sound training methods, daily filtering and purchasing of quality ingredients New Zealanders favorite food does not need to be the cause of poor health.